Written by: Ana Maria Fucek
Fact checked by Sara Miljkovic  
Updated: February 9, 2024

When news broke out that a new social casino from an all-American 10 Ten Gaming LLC was to hit the market, players around the US held their collective breath. With good reason, too; the company comes from Delaware, and their new Shweeps Casino promised a world of online gambling delights with the well-thought-out strategic plan behind the project.

We still know little about the company except that it kickstarted in 2021, and the info on the casino itself is still seductively scant. But judging by their recent HR steps and overall approach, there is every reason to believe that folks at 10 Ten Gaming LLC know what they’re doing.

For starters, the Shweeps Casino has been in the making for the past 12 months, which, if you take an average development cycle for these things, is pretty damn long. Long enough to indicate some serious effort behind the project and certainly long enough to tantalize our collective gambling glands.

Secondly, they’ve been conspicuously quiet about the whole thing, which may or may not signal the brand’s focus on quality rather than unwarranted hype.

But what certainly signals serious forethought are the several key hires made in the past six months or so. With no particular order in mind, these are:

  • Head of HR
  • Head of Finance, Accounting & Compliance
  • Head of Customer Retention
  • Head of User Acquisition

For the uninitiated in the inner workings of online casino staff structure, all four roles are crucial for any serious operation. For example, hiring a Head of HR speaks of the company’s top-down approach to staff management, while bringing in a Head of Finance, Accounting, & Compliance speaks of its dedication to aligning Shweeps Casino’s business model with current industry standards.

Likewise, having a Head of User Acquisition on board means they’re counting on a big, ever-expanding player base, whereas hiring a Head of Customer Retention signals the casino’s intention to keep the players that they conscript. In a word, or at least that’s how I interpret it, we can expect some hefty bonuses.

Additionally, 10 Ten Gaming LLC is actively recruiting for another two positions that can be classified as fine-polished – a social media manager and a business intelligence analyst.

Don’t know about you, but this is enough to fuel our imagination on what Shweeps Casino might be. Talking hopes and desires, we hope the casino will shake the industry with some forward-thinking bonuses and a selection of high-profile games. But let’s wait until it hits the shelves later in the year.

As always, we’ll keep you posted.

Meet Ana Maria, a dedicated professional in the dynamic world of sweepstakes. She explores sweepstakes casinos, directs you to the best ones, and simplifies complex casino terminology. Ana is your go-to source for expert guidance on sweepstakes, ensuring an engaging and rewarding gaming experience. Join her for an adventure into the secrets of increasing winnings and savoring the spirit of sweepstakes fun.